Privacy Notice

O Mag Insider Privacy Notice


Effective date: December 20, 2018

This Privacy Notice applies to the information we obtain through our website at (the “Site”) and in connection with the Sweeps and the O Mag Insiders Program (as defined below), operated by Hearst Magazine Media, Inc. (“we”, “us”, “our” or “Hearst”). This Privacy Notice describes the types of personal information that Hearst obtains in connection with the operation of the Site and the Program, how we use your personal information and with whom we may share this information. 

The Site is made available for participants in the O Mag Insiders brand ambassadors program (“O Mag Insiders Program”), who are individuals we partner with for activities such as social media marketing and brand awareness (“O Mag Insiders”). Individuals who wish to become O Mag Insiders must complete an application form through the Site. We also make the Site available for individuals who wish to participate in contests, sweepstakes, promotions and events (collectively, “Sweeps”).


This Privacy Notice applies to Hearst only and does not describe the privacy practices of others, including the social media platforms and other services (“Social Media Platforms”) where an O Mag Insider may promote our brand, products and services. In addition, we are not responsible for the data handling practices of third party websites, apps or services, including those to which we may include links on our Site or that link to us. We encourage you to review the privacy notices of any third party website, app or service through which you may submit your personal information. 


This Privacy Notice describes the privacy practices of Hearst in relation to the the Site, the Sweeps and the O Mag Insiders Program only and does not cover the practices of other companies. For information about our privacy practices in relation to the Hearst publication websites, mobile apps and other digital services (the “Hearst Digital Services”), as well as in relation to any subscriptions you may have to Hearst publications including Oprah Magazine, please see the Privacy Notice at For any further questions you have about the Hearst Digital Services or Hearst magazine subscriptions, please contact [email protected] as described in the Hearst Digital Services Privacy Notice.


What Information We Obtain

Hearst obtains different types of information, including personal information, when you visit the Site or apply to become an O Mag Insider. This information may be provided by you directly, such as when you complete the application process on the Site, it may be automatically collected from your browser or mobile device using technologies such as cookies, or it may be obtained from other sources.


Information we obtain directly from you:

The information we obtain from you through the Site and Sweeps includes details such as:

  • Contact information (e.g., name, email address, postal address).
  • Photograph.
  • Transactional and activity information (e.g., when you complete a form or upload an attachment).


Additional information we obtain when you apply to become an O Mag Insider includes:

  • Demographic and interests information (e.g., date of birth, gender, education, marital status, ethnicity, household income).
  • Information about your accounts on Social Media Platforms, including URL, follower count and friend count.
  • Other information you choose to share with us (e.g., when you complete the “Why should O select you to be an O Mag Insider?” section of your application).


Information automatically collected:

We and our service providers may automatically obtain certain information when you access the Site from your web browser or mobile device, such as information about the number and frequency of visitors, technical information about browsers and devices used to access the Site, and information about crashes or other technical issues. In addition, we and third parties may automatically collect certain information through automated means about your activities over time across the browsers and devices you use to access the Site as well as across third-party sites, apps or other media. These technologies may assign or collect a unique identifier on your browser or device, and may reside, among other places, on your computer or device, within webpages or mobile apps. We may use these technologies to administer the Site, understand usage of the Site and improve the content and offerings of the Site.


Information We Obtain from Other Sources:

We receive information about you from other sources and it may be combined with the other information we have about you. For example, we may obtain data from Social Media Platforms when you share our content, products or services, including through the use of the #omaginsider and #omaginsiders hashtags or other identifiers associated with the O Mag Insider Program. This data is determined by the Social Media Platform and may include your social media handle, posts, public profile and certain demographic information.


In addition, when you interact with features provided by Social Media Platforms (e.g., login or sign in features or tools that allow you to share our content with others on Social Media Platforms), we may obtain information from Social Media Platforms, including your username, user ID, demographic information and other information, subject to the settings and privacy practices of the relevant Social Media Platform. We may obtain this information directly from the Social Media Platform or through plug-ins, integrations or applications. Please keep in mind that the operators of the Social Media Platforms may also gather information about your use of the Site and their features and tools.    


How We Use Information We Obtain

Hearst uses the information we obtain about visitors to the Site and O Mag Insiders for the following purposes:

To administer your participation in the Sweeps and the O Mag Insiders Program and to make the Site available to you. This includes:

  • Processing your requests regarding the Site or administering your participation in the Sweeps or the O Mag Insiders Program.
  • Maintaining, operating, improving and developing the Site, the Sweeps, the O Mag Insiders Program and related content, products or services, including developing new products and features based on users’ interactions with the Site.
  • Learning about your use of the Site and your interaction with the Sweeps and the O Mag Insiders Program (including your brand ambassador activities on Social Media Platforms if you are a participant in the O Mag Insiders Program) and analyzing how you and others interact with and respond to the Site and the Sweeps, including by measuring and optimizing usage, reliability and performance, conducting market research, analyzing trends, and supporting our operations (e.g., for accounting, auditing, financial, legal or other purposes).

To communicate with you. This includes:

  • Sending you informational messages about the Site, the sweeps and the O Mag Insiders Program (e.g., to confirm receipt of your application or notify you of changes to the Site or the O Mag Insiders Program).
  • Communicating with you about the Sweeps.
  • If you are a participant in the O Mag Insiders Program, communicating with you about the brand and your activities as a brand ambassador, including to send you products and invites.
  • Delivering marketing or promotional communications, including offers or promotions about our or third parties’ products, services or other initiatives.
  • Responding to your questions or addressing your requests.

To protect our rights or the rights of others. This includes:

  • Detecting, preventing and responding to fraud or potentially illegal activities, misuse of the Site, intellectual property infringement or other violations of law, this Privacy Notice, our Terms of Use or other Hearst policies.
  • Performing audits, assessments and testing or troubleshooting activities.
  • Backing up our systems (including for disaster recovery purposes) and enhancing the overall security of the Site.
  • Complying with and enforcing applicable industry and legal requirements (including legal process such as court orders, warrants or subpoenas) and fulfilling contractual obligations.


How We Share Information

We may share the information we obtain with:   

  • Affiliates and Subsidiaries. We work closely with affiliates and subsidiaries within the Hearst family of companies with whom we share your information as necessary or appropriate to operate the Site and administer your participation in the Sweeps and the O Mag Insiders Program.


  • Service Providers. In connection with the operation and provision of the Site, the Sweeps and the O Mag Insiders Program, we engage various third parties to provide services or handle transactions on our behalf, such as email distribution, cloud computing, analytics, ad serving and managing sweepstakes, contests, promotions or events. These service providers use the information we provide to them as necessary or appropriate for the performance of their services.


  • Social Media Platforms. If you interact with social media widgets, share content using social media share buttons, or access features of the Site that contain content or features provided by Social Media Platforms, the relevant Social Media Platforms may collect information. We encourage you to review the privacy notices of the Social Media Platforms that you engage with as we are not responsible for their privacy practices.


  • Business Partners. We may provide your information to business partners including, without limitation, advertiser, joint marketing partners and sponsors, for various purposes. For example, we may partner with a third party to offer products or run a Sweeps on a co-branded, co-sponsored or cross-promotional basis that involves the sharing of information. These initiatives may be offered on the Site or on other media.


  • Other Parties When Required by Law or As Necessary to Protect Our Rights. We may share your information as we believe is necessary or appropriate to protect, enforce, or defend our legal rights, the privacy or safety of our employees, users of the Site or other individuals and entities, or to comply with or enforce applicable industry standards, law or legal process, including responding to court orders, warrants, subpoenas and other requests from public and government authorities.


  • Corporate Transactions. We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.


  • With Your Consent or Otherwise at Your Direction. In addition, we may share your information with third parties when you consent to or request such sharing.


Your Choices, Including Interest-Based Ads Opt-Outs

Email Marketing Opt-Out

You may unsubscribe from marketing communications and newsletters by clicking on the unsubscribe link in each email.


Google Analytics Opt-Out

To opt out of Google Analytics on your browser or device, please visit and follow the instructions.


Direct Mail Marketing

You may request that Hearst stop sending you postal mail offers through the US post office by notifying us in writing at Office of General Counsel, Attn: Privacy, 300 West 57th Street, New York, NY 10019. Please indicate in your correspondence that your request applies to the O Mag Insiders Program and the Site.  


Marketing by Third Parties

We may provide your contact information to third parties for their own marketing purposes. To request that third parties do not use your postal mailing contact information for their own marketing purposes (if we have your postal address), you may notify us in writing at Office of General Counsel, Attn: Privacy, 300 West 57th Street, New York, NY 10019. Please indicate in your correspondence that your request applies to the O Mag Insiders Program and the Site.


Co-Branded, Co-Sponsored or Cross-Promotional Offerings

If you choose to participate in a co-branded, co-sponsored or cross-promotional offering (e.g., a sponsor of a Sweeps), the brand, sponsor or other third party involved in that offering may use your information for its own purposes, including advertising and marketing purposes. You must contact the relevant third party directly to exercise your opt out choices with respect to such party’s use of your information.


Additional Information for California Residents

Your California Privacy Rights

Residents of California may request a list of third parties to which certain personal information (as defined by applicable California law) obtained through the Site was disclosed by Hearst during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact us at Office of General Counsel, Attn: Privacy, 300 West 57th Street, New York, NY 10019. For all requests, you must put the statement “Your California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. Please also indicate that your request applies to the O Mag Insiders Program . Please note that we will not accept requests via the telephone, email, or by facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.


Do Not Track

Hearst does not currently take steps to respond to browsers “Do Not Track” signals as no uniform standard to respond to such signals has been developed at this time.


How We Protect Your Information

We maintain reasonable administrative, technical and physical safeguards to protect the personal information we obtain through the Site. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we make reasonable efforts to protect your personal information, we cannot guarantee its absolute security.


Third-Party Links and Features

The Site may contain links to third-party websites, mobile apps or features, including through social media features and widgets on our website. Hearst is not responsible for the collection or use of your information by such third parties. We encourage you to review the privacy policies or other similar statements applicable to third-party websites, mobile apps or features.


Non-U.S. Visitors

We operate the Site from the United States. Any information we obtain about you in connection with your use of the Site may be processed and stored in the United States or other countries.


Children’s Information

The Site is not directed to, nor does Hearst knowingly collect personal information from, children under the age of 13. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us as indicated below.


Changes to this Privacy Notice

We may update this Notice from time to time to reflect changes in our privacy practices or applicable laws. We may, as permitted by law, make such changes without prior notice. We will publish the updated version on the Site and indicate at the top of the Notice when it was most recently updated. Your use of the Site will be governed by the current version of this Notice.


Dispute Resolution/Terms of Use

Any dispute concerning the Site, the Sweeps or the O Mag Insiders Program (including our use of your personal information) will be resolved per the dispute resolution provision in the Terms of Use. The Terms of Use govern your use of the Site. Please take a few minutes to read the Terms of Use before using the Site, participating in a Sweeps or applying to the O Mag Insiders Program.


Contact Us

If you have any questions about this Notice or, in accordance with applicable laws, you would like to review or request changes to the information collected in connection with your use of the Site, please contact us at [email protected].